Telegram for business or how to sell through a smartphone

At the moment, the Telegram channel is becoming not only a mandatory trend for an already developed business, but also a promising and convenient tool for initial marketing promotion.

Telegram is a rapidly developing, multifunctional messenger that continues to gain popularity. The audience of the resource has more than 210 million users, their age ranges from 18 to 45 years.

Telegram for business is a great opportunity. At the moment, there is not such a high level of competition here as on Facebook, VK or Instagram, where up to 90% of posts may not reach the goal.

The service has great growth potential, both for the general audience and for subscribers of specific channels. For entrepreneurs, Telegram is now becoming an affordable and effective source of sales, website visits, and brand awareness. On average, the coverage of a publication is: 50-80% of subscribers, CTR from - 5 to 20%.

Find your niche before your competitors do. Selling through the Telegram channel is still a trend, a new and cool feature.

The value of a subscriber here is higher than, for example, in the VKontakte group. A person subscribes to the Telegram channel, if he is really interested in it. This messenger now has a very active, energetic audience. With the right approach, you can find a common language with her, increase sales, attract traffic to your resource.

If you decide to promote your business in Telegram on your own, you should pay attention to the following main principles:

1. The right idea. To get noticed, try to find the original

2. Competent understanding of target audience.

3. Content.

4. Visualization.

Promotion in Telegram is, first of all, high-quality content. If the channel is not interesting, the benefit from advertising will be minimal, but if everything is fine with the informational component, then advertising is an excellent way to set goals.

5. Brand advertising in social networks.

The channel is effectively promoted in various social networks: you can advertise it using resources with a sufficient number of subscribers or targeted advertising.

In order to profitably advance in Telegram, you need to know the needs and desires of the target audience, clearly define who you are working for. Having determined the main characteristics of the target audience, you will be able to understand what approach should be taken, what is the best way to share with subscribers, how to contact them correctly.

Having figured out what content to publish, you will attract subscribers, bring benefits to the company, solving such a task as promotion in Telegram as efficiently as possible.

Telegram services

Consider the most popular and sought-after Telegram services, which make it possible to simplify the task of collecting information through channels. Services designed to analyze Telegram channels: TgStat. It is a clear free service for analytics. It provides an opportunity to see the growth of the audience, the overall reach, the reach of an individual post, etc. Telemetr.

Deeper channel analytics service. Allows you to analyze the number of new subscribers by hour, the total number of subscribers, post coverage, engagement, and other parameters. The service was launched in 2017 and has been constantly developing since then, improving its functionality. Telemetr is user-friendly, has a nice design and an intuitive interface. One of the features of Telemetr is that it can be used to see the intersection of the audience with other channels.

The number of channels it analyzes exceeds 10,000 and is increasing every day. Telegram is the most modern platform that is constantly gaining popularity among users. This service promises profitable prospects for online business development.

For successful promotion in Telegram, it is necessary to conduct a detailed market analysis and quite a lot of work. Entrust it to professionals or do it yourself - the choice is yours.