SEO-optimization of the site - profitable and effective

Search engine optimization is a complex action, the competent implementation of which ensures the raising of the site's position in the results of search engines for certain user requests.

Website technical optimization

1. Validity of the code. The concept comes from the word “valid” (justified, valid, correct). Code validity is the conformity of the code to the Internet standards and markup language rules specified in the W3C standard. This parameter affects the place of the resource in the search results, its ranking, the loyalty of users and search engines.

2. The speed of loading pages of the site. The download speed of the resource also affects the ranking index in search engines. Slow sites are less likely to be visited by robots, which means they are indexed less often and the place in the search results suffers. Google has released its own speed control tool - PageSpeed. With it, you can find all the items that slow down the download.

3. Meta titles and meta tags. The display of information for users and, accordingly, the clickability of web pages in the search, as well as the relevance of its display to queries, depend on the title and description meta tags. Through these descriptions, the user determines whether to click on the link. Search engines also pay attention to the meaning of meta tags. Thus, the content of the title and description is one of the key factors influencing the issuance for a specific query. In addition, it is important to correctly compose H1. This title affects the understanding of the content of pages by search robots no less than meta tags.

4. Entry of keys. In the context of SEO, the most important parameter of the texts on the site is the presence and number of keywords for which the user is looking for them. A site is ranked higher if the search phrase occurs a sufficient number of times in a direct entry. But you can not use the keys too often, such text is called spammed.

Yandex and google webmaster tools

Seo-optimizers and webmasters monitor work using specialized tools: Yandex.Webmaster and Google Search Console. Reports on the frequency of impressions, data on how search bots see the site, information about page indexing, adding or removing external resource mentions, impression dynamics, CTR snippets - all this information is indispensable in website promotion.

To obtain information about site visits, the number of clicks, statistics of requests for which the site is shown in the search, Yandex and Google webmaster tools such as Google Analytics and Yandex.Metrica are used.

These services also allow you to track various targeted visitor actions (viewing several pages or one specific page, clicking a button, clicking on a link, watching a video, ordering, paying). Goals on the page are set using scripts. They will need to be edited in accordance with the settings of the counter and certain goals.

' Decorating robots.txt and sitemap.xml ' . Robots is a txt file that contains indexing parameters intended for bots. Without its competent setting, a decrease in the position of the site in the search results is inevitable.

Features of compiling robots.txt for Yandex and Google:

Yandex requires robots.txt to include the host directive. It is understood only by the bots of this search engine. For this reason, when creating a file, you need to separate directives for different search engines. For Google, in the Useragent directive of the robots.txt file, you need to specify the name of the bots of this search engine: Googlebot, Googlebot-Image, Googlebot-Mobile, etc.

Google has also set a limit on the size of the robots.txt file - no more than 500 KB.

General requirements of Google and Yandex to Sitemap:

response from the server - 200OK; the maximum possible number of URLs is 50 thousand; links in the sitemap and the file itself on the same domain name; exclusively canonical addresses (without session identifiers and GET requests); UTF-8 type encoding.

Google Requirements:

The maximum allowable size is 50MB;

Yandex requirements:

The maximum allowable size is 10MB.

SEO-optimization of the site continues to be a really effective method of promotion. Even the search engines themselves help to carry it out correctly by providing the necessary recommendations and data. However, in order to carry out complex optimization and guarantee to raise the position of your resource in the search results, it is recommended to turn to professionals.